MBA Marketing Management

A master degree in business administration is always weighed by the specialization students do in a particular field of management. Marketing is one of the core fields of business administration and those who do MBA with a specialization in MARKETING MANAGEMENT meet with great career prospects as opportunities are abundant in this field of management not only in India &, Middle East region, but also anywhere in the world.

 MBA Marketing Management

Objectives:

Understanding the potential the course offers to students, Green World Group, the widely known  educational institution offering various professional courses, is now offering a PG program in MBA – Marketing management, which is a two-year online degree program, conceived by 361DM and certified by the prestigious Annamalai University.
The online PG program is equivalent to the regular degree program and recognized by the UGC and AICTE, and approved by the Ministry of Human Resource Development, Government of India. The main objectives of the course towards career building are:

  • To understand the nuances of marketing functions such as advertising, pricing, budgeting, research, production and distribution.
  • To develop and implement new strategies in marketing research, advertising and strategic management.
  • To understand and differentiate between modern era marketing and global marketing.
  • To make students understand how to apply the concepts in the real world through examples.

Syllabus

Subjects to be studied in the first year:

  • Managerial Communication
  • Human Resource Management
  • Marketing Management
  • Advertising Management
  • Principles of Management
  • Production and Materials Management
  • Business Mathematics and Statistics
  • Financial Management

Subjects to be studied in the Second year:

  • Product and Services Marketing
  • Marketing Research
  • Consumer Behaviour
  • Global Marketing
  • Sales and Distribution Management
  • Strategic Management
  • E-Business
  • Business Research Methods

Career Prospects

Students completing MBA in Marketing Management can look for opportunities in various levels depending upon the experience in sales, marketing campaigns, product promotion, market research, customer service, distribution, product management, client/vendor management, and so on.

For an MBA in Marketing, freshers would generally begin with Marketing and Sales Executive role, and move up the carrier ladder to become Senior Sales Executive, Sales Officer, Regional or Area Sales Manager, Marketing Head, Branch Manager to City Sales Head, GM Marketing or Sales and even CEO.

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